株式会社極東書店トップ ＞ 商品一覧 ＞ Social Media: The Good, the Bad, and the Ugly: 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13-15, 2016, Proceedings. 1st ed. 2016
商品詳細
Social Media: The Good, the Bad, and the Ugly: 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13-15, 2016, Proceedings. 1st ed. 2016
・ISBN 978-3-319-45233-3 paper EUR 49.99
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| 著者・編者 | Dwivedi, Yogesh K. / Maentymaeki, Matti / Ravishankar, M.N. / Janssen, Marijn / Clement, Marc / Slade, Emma L. / Rana, Nripendra P. / Al-Sharhan, Salah / Simintiras, Antonis C. (eds.), |
|---|---|
| シリーズ | (Lecture Notes in Computer Science) |
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2016 |
| ページ数 | 730 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A05-16309＞ |
解説
This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016
The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.