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商品詳細
AI Intervention in Digital and Social Marketing: Proceedings of the International Conference on Digital and Social Marketing.
・ISBN 978-3-032-16040-9 hard EUR 279.99
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| 著者・編者 | Kacprzyk, Janusz / Patnaik, Srikanta / Bandrana, Anil Kumar (eds.), |
|---|---|
| シリーズ | (Studies in Big Data) |
| 出版社 | (Springer Nature Switzerland AG, SZ) |
| 出版年月 | 2026 |
| ページ数 | 395 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A05-13555＞ |
解説
This book presents cutting-edge research and real-world applications, structured around Digital Marketing Analytics, Social Media Analytics, and Consumer Behavior Analytics. AI intervention in Digital and Social Marketing captures the transformation reshaping marketing, customer engagement, and decision-making. Topics include machine learning in customer personalization, AI-driven content optimization, and chatbot-enabled customer support. Blending rigorous methods with actionable insights, it offers value to researchers, marketers, students, and policymakers. As industries embrace data-driven innovation, this book serves as both a reference and a roadmap for navigating the digital economy through strategic and intelligent marketing analytics.