株式会社極東書店トップ ＞ 商品一覧 ＞ Engaging Employees through Strategic Communication : Skills, Strategies, and Tactics. 2nd ed.
商品詳細
Engaging Employees through Strategic Communication : Skills, Strategies, and Tactics. 2nd ed.
・ISBN 978-1-041-04831-2 hard GB£ 171.99
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・ISBN 978-1-041-04830-5 paper GB£ 47.99
￥15,203.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-63013-5
| 著者・編者 | Dollins, Mark / Stemmle, Jon, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2026.03 |
| ページ数 | 302 pp. |
| 言語 | ENG |
| ニュース番号 | ＜759-419 759-440＞ |
解説
The second edition of this text introduces key concepts, tools, strategies, measurement and reporting approaches for readers interested in pursuing entry or growth in internal/employee communication, change communications and employee engagement.
The book covers best practices in industry and practical theory and features case studies sourced from leading public relations and business communication organizations. It provides insights into the tools necessary to evaluate the impact of successful employee communications campaigns. This second edition's updates include new chapters on artificial intelligence and crisis communications through the lens of employee communication, new case studies, new biographies and updated approaches to topics like DEI communications and change communications.
This book is essential reading for undergraduate and graduate students, academics, and practitioners in the fields of internal, corporate and employee communication.
New to this edition, supporting online resources are available: test and quiz questions, discussion topics and slide decks for each chapter. Please visit www.routledge.com/9781041048305.