株式会社極東書店トップ ＞ 商品一覧 ＞ Key Topics in Attitudes and Persuasion.
商品詳細
Key Topics in Attitudes and Persuasion. 態度と説得における重要トピックス
・ISBN 978-1-032-96347-1 hard GB£ 155.00
￥49,104.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-1-032-96346-4 paper GB£ 22.99
￥7,283.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-58917-4
| 著者・編者 | Cwalina, Wojciech / Koniak, Pawel, |
|---|---|
| シリーズ | BPS Key Topics in Psychology |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2026.02 |
| ページ数 | 174 pp. |
| 言語 | ENG |
| ニュース番号 | ＜759-1368＞ |
解説
This book offers an accessible introduction to psychological theories of attitudes, attitude change, and persuasion. It explores questions of what attitudes are, how people form different attitudes, and how these attitudes can be changed.
This book guides readers through five core sections that examine the essential properties and components of attitudes, key theoretical frameworks explaining attitude formation and change, methodologies for measuring and assessing attitudes, real-world applications across diverse domains, and cutting-edge research and emerging trends. It looks at how attitude theory can be applied to health behaviours, political decision-making, marketing strategies, and environmental sustainability initiatives. This book also presents valuable insights into recognising and defending against manipulative persuasion techniques, from propaganda to deception in the marketplace.
By highlighting the profound influence attitudes exert on human behaviour, this book serves as essential reading for students of social psychology, applied psychology, sociology, political science, communication, marketing, and management. It will also be of interest to anyone interested in knowing more about the psychology behind persuasion and attitudes.