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商品詳細
Strategic Management of International E-Commerce Firms : A Multilevel Analysis of Geographic Scope, Foreign Direct Investments, and International Performance.
・ISBN 978-3-658-49679-1 paper EUR 99.99
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| 著者・編者 | Müller, Marius, |
|---|---|
| シリーズ | Handel und Internationales Marketing Retailing and International Marketing |
| 出版社 | (Springer Gabler, GW) |
| 出版年月 | 2025.10 |
| ページ数 | 172 pp. |
| 言語 | ENG |
| ニュース番号 | ＜758-356 758-358＞ |
解説
In this book, Marius Mueller explores the distinct virtual and physical internationalization strategies of today's leading international e-commerce firms. By revealing previously unknown determinants of e-commerce firms' online geographic scope, foreign direct investments, and international performance, he contributes novel insights into how these digital firms successfully coordinate their virtual and physical presence across borders. Finally, he highlights the complex interplay between these international strategies and dynamic host country factors.