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The Routledge Companion to Arts Marketing. 2nd ed. アーツ・マーケティング必携 第2版
・ISBN 978-1-041-15680-2 hard GB£ 260.00
￥82,368.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-68070-3
| 著者・編者 | Fillis, Ian / Lee, Boram / Broadbridge, Adelina (eds.), |
|---|---|
| シリーズ | Routledge Companions in Marketing, Advertising and Communication |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2026.02 |
| ページ数 | 302 pp. |
| 言語 | ENG |
| ニュース番号 | ＜757-1543 757-564＞ |
解説
Analysing the complex intersections between artists, creatives and markets, this new and revitalised edition addresses the world that is emerging following and during a period of global crisis.
Drawing on a wide range of international expertise, the book explores the impact of the turbulent external environment, including post Covid-19 effects on organisations and artists at community, national and international levels.
Expanded, revised and updated, this new edition will continue to stimulate and inform the next global generation of students, scholars, policymakers and administrators in arts marketing, arts management and arts entrepreneurship across the creative industries.