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Hands-on Data Analytics for Business.
・ISBN 978-1-032-62736-6 hard GB£ 145.99
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・ISBN 978-1-032-61999-6 paper GB£ 54.99
￥17,420.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-032-64230-7
| 著者・編者 | Tang, Monica W. M., |
|---|---|
| 出版社 | (Auerbach, US) |
| 出版年月 | 2026.02 |
| ページ数 | 156 pp. |
| 言語 | ENG |
| ニュース番号 | ＜757-511＞ |
解説
The knowledge and skills of data analytics enable business professionals to make evidence-based decisions rather than just by intuition. To appreciate the knowledge and skills, one needs to understand the theory, hands-on statistical operations using computer software, business application case studies and the analytics project maturity roadmap.
Hands-on Data Analytics for Business is a concise all-in-one analytics textbook for business professionals and university students who want to:
- Understand the essential theories and concepts of data analytics
- Grasp hands-on practical statistical and analytics skills step-by-step using SPSS and Excel
- Appreciate real-world well-known case studies in human resources, marketing and supply chain on how data analytics is applied in business.
This book is for business professionals or university students seeking to master data analytics knowledge and technical skills to a level allowing them to practice data analytics hands-on and manage data analytics projects at scale. For business professionals, the book is written in a way to help learn statistical skills in a concise way with practical real-world examples to inspire business applications. For students, this book is organized in a sequence readily deliverable for a university course, with classes combining theory or concepts, hands-on practice and case studies. For all readers, the book is an essential guide on using data analytics to tackle modern complex activities for companies to gain a competitive edge.