商品詳細

This visionary and wide-ranging book explores the future of video media, integrating historic and current developments of TV and online video with an empirical anticipation of the next generation of media technology, content, business, and policy. Leading economist Eli Noam considers a wide range of topics such as technology components, content genres, economic models, platform companies, societal impacts, and regulation.

Providing a prescient analysis into 'Video 4.0', Noam discusses how existing building blocks and emerging trends in technology and business will create new styles and providers of media, with strong experiential and personalized elements inspired by video games and held together by AI. Chapters cover key aspects of video media technology including sustainability, Virtual Reality, metaverses, blockchains, 3D immersion, interactivity, participation, and experiential video. Video 2040 explores opportunities and identifies problems, obstacles and misprognostications. It highlights solutions for overcoming and adapting to these issues.

The book is an enlightening read for students and academics in media and communications, business and management, and political science and law. It is also a roadmap for media and online professionals, policymakers, and financial experts as they explore the future of their industries.