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This book critically examines the methodology of visual perception of urban places. Based on systematic study of different parameters derived from investigative research and on empirical analysis of Kolkata as a case, it discusses generic issues of urban design in relation with visual communication design. A framework has been evolved in the process which can be used methodically in various cities and urban environments across the world. Extending the idea, it also brings themes like architectural conjunction; issue of urban well-being; safety; policy standards, guidelines and procedures; involvement of community and stakeholders; cultural variability and urban regeneration. This book will be useful for practitioners and researchers of architecture, design, urban design, urban studies, sociology, environmental psychology, urban governance, development studies, urban sociology and cultural psychology.