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商品詳細
The Artist Entrepreneur: Finding Success in a New Arts Economy.
・ISBN 978-1-5381-2328-7 paper US$ 44.00
￥10,309.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | McCurdy, Ronald C. / Goodstein, Richard E. / Lapin, Eric J., |
|---|---|
| 出版社 | (Rowman & Littlefield Publishers, US) |
| 出版年月 | 2019 |
| ページ数 | 186 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A05-1658＞ |
解説
The twenty-first-century art world offers performers and professionals an unrivaled variety of opportunities, but also requires a never-before-seen investment in skills beyond artistic talent. Today's artists must build sustainable success in this new arts economy through collaborative big-idea thinking that celebrates a continual engagement in creative process.
Presenting creativity as a process with unlimited applications, The Artist Entrepreneur empowers young artists to step into the new arts landscape and build their own careers. Along the way, the book demystifies essential business skills from self-promotion, branding, touring, and intellectual property exploitation to contracts, revenue sources, and bookkeeping. Addressing students from across the artistic spectrum, this book offers practical exercises to develop individual skills while empowering a new generation of artist entrepreneurs with the promise of a new arts economy.