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商品詳細
Advances in Advertising Research XV : Moving Forward, Looking Back: Advertising in the Advent of AI.
・ISBN 978-3-658-49113-0 hard EUR 119.99
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| 著者・編者 | Boutsouki, Christina / Hatzithomas, Leonidas et al. (eds.), |
|---|---|
| シリーズ | European Advertising Academy |
| 出版社 | (Springer Gabler, GW) |
| 出版年月 | 2025.11 |
| ページ数 | 363 pp. |
| 言語 | ENG |
| ニュース番号 | ＜756-425＞ |
解説
The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management.