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When Co-Creation Leads to Love : Intersubjectivity in Open Innovation.
・ISBN 978-3-658-48889-5 paper EUR 99.99
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| 著者・編者 | Oßwald, Melanie, |
|---|---|
| シリーズ | Markt- und Unternehmensentwicklung Markets and Organisations |
| 出版社 | (Springer Gabler, GW) |
| 出版年月 | 2025.07 |
| ページ数 | 177 pp. |
| 言語 | ENG |
| ニュース番号 | <756-322> |
解説
Innovating organizations struggle to select suitable co-creators and their ideas. Co-creating market relevance is challenging, as one's own contributions often lead to evaluation biases, such as the "IKEA Effect - When Labor Leads to Love," the foundation of this book. Transcending organizational boundaries requires transcending individual evaluation. Intersubjectivity is essential for this step. This work suggests using intersubjectivity as a concept for more efficient open innovation beyond individual biases. The exploratory sequential research design aims to develop a comprehensive understanding of evaluation biases and the concept of intersubjectivity in open innovation. It begins with qualitative inquiry, including a narrative literature review and expert interviews, followed by the identification and empirical testing of novel intersubjectivity-related variables through laboratory and field experiments. In addition to its theoretical implications, this book presents a typology of contexts requiring intersubjectivity and provides a working model to guide organizations and intermediaries in their co-creation practices.