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商品詳細
Revenue Management in the Age of Artificial Intelligence : Towards Ethical and Responsible Price Management in Air Transport, Tourism and Hospitality.
・ISBN 978-1-83669-019-1 hard US$ 170.00
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電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 978-1-394-40175-8
| 著者・編者 | Meatchi, Sourou, |
|---|---|
| シリーズ | Science, Society and New Technologies Series: Tourism and Mobility Systems Set |
| 出版社 | (Wiley-ISTE, UK) |
| 出版年月 | 2025.08 |
| ページ数 | 256 pp. |
| 言語 | ENG |
| ニュース番号 | <756-227 756-385> |
解説
Today, Revenue Management is a key practice in the air transport, tourism and hotel industries. Originally known as Yield Management, Revenue Management has gradually evolved into an integral revenue optimization strategy for businesses characterized by capacity constraints and fluctuating demand.
Revenue Management in the Age of Artificial Intelligence explores, through numerous case studies and concrete examples, the principles, models and applications of Revenue Management, while addressing the ethical challenges and prospects offered by digital technology and artificial intelligence. This book is aimed at professionals, students, researchers and anyone wishing to understand the dynamics of price management in a constantly changing economic environment. It highlights the importance of transparency and fairness in maintaining consumer confidence, while demonstrating that Revenue Management is much more than a simple pricing technique: it is an essential strategic tool for many service companies.