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商品詳細
Marketing for Libraries and Information Services : Systems and Developments.
・ISBN 978-1-83669-016-0 hard US$ 170.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-394-40157-4
| 著者・編者 | Accart, Jean-Philippe (ed.), |
|---|---|
| シリーズ | Information Systems, Web and Pervasive Computing Series |
| 出版社 | (Wiley-ISTE, UK) |
| 出版年月 | 2025.08 |
| ページ数 | 192 pp. |
| 言語 | ENG |
| ニュース番号 | ＜756-1＞ |
解説
This book explores how marketing strategies - used in businesses and organizations - can be applied to promote libraries by placing users at the heart of every decision. It positions the library within a rich and diverse cultural ecosystem that includes bookstores, publishers, professional associations, magazines, and museums. In today's landscape, the user experience (UX), once exclusive to retail and digital industries, is now a shared priority across these sectors, and a key component of modern library marketing.
From audience research and satisfaction surveys to loyalty-building strategies, cutting-edge digital tools, and the rise of AI-driven practices, the book examines the evolving face of library marketing. Drawing on insights from experts across Europe (notably the Netherlands) and the French-speaking world (Canada, France, Belgium and Switzerland), it offers a comprehensive and forward-thinking look at the new challenges and opportunities shaping the profession today.