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Marketing Channel Management : Organization and Coordination. マーケティング・チャネル管理
・ISBN 978-1-009-56177-8 hard GB£ 90.00
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お気に入り
★★★
・ISBN 978-1-009-56182-2 paper GB£ 35.00
￥11,088.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Frazier, Gary L., |
|---|---|
| 出版社 | (Cambridge U. Pr., UK) |
| 出版年月 | 2025.11 |
| ページ数 | 330 pp. |
| 言語 | ENG |
| ニュース番号 | ＜755-472＞ |
解説
Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier demystifies strategic channel decision-making by emphasizing the basics and using real-world examples from a range of industries to demonstrate how channels of distribution are organized and coordinated. Taking a managerial decision-making approach, students are guided through the text via a range of pedagogical features, including learning objectives and key takeaways, and can test their understanding with end-of-chapter review and discussion questions. Instructors are supported by an extensive suite of online resources, including test bank cartridges, lecture slides, and figures from the book. Every chapter is accompanied by two online case studies, one B2B, one B2C, while the instructor manual brings together teaching tips, links to relevant videos, and sample exam papers, along with model answers to the chapter assessments to assist with class marking.