商品詳細

This new book explores the intricate world of strategic management, offering a detailed look at the essential concepts and practical applications across various business domains. The book covers strategic planning and strategy formulation, laying the groundwork for effective strategic decision-making, and goes on to offer insights into the cognitive processes behind impactful choices in a strategic context. It covers strategic global and international management practices, strategic alliances and partnerships, corporate governance, crisis management, strategic communication, performance measurement and improvement, and more. It addresses the financial, technological, and human aspects of strategic marketing with a special focus on sustainable strategic management, discussing sustainable environmental strategies, strategic ethics, and corporate social responsibility. Case studies offer real world applications and lessons from successful strategic implementations.