商品詳細

A must-have for anyone seeking to turn institutional dialogue into a strategic business advantage, this book offers the first comprehensive managerial framework for public affairs.

Many companies need to engage in dialogue with government, but done haphazardly, this can end in failure. Other books on public affairs management focus on regulatory frameworks, policy advocacy, and public relations, while the managerial side of lobbying remains overlooked and underdeveloped. This book demonstrates that success requires a clear strategy and serves as a managerial toolbox for effective lobbying to navigate institutional relationships and drive influence effectively. It focuses on the five fundamental processes - analytical, operational, digital, strategic, and organizational - that can be tailored based on specific needs. Through theory, techniques, and practical examples, readers are equipped to immediately implement these tools in their own professional environments.

This book is suitable for all managers and consultants who need to engage with government entities, as a tool for self-directed professional development, and for students in MBA and other postgraduate business courses.