商品詳細

This novel collection of concise case studies provides students with a holistic and practical understanding of both for profit and nonprofit global entrepreneurship.

Using real-life examples from around the world, the book enables students to review, analyze, reflect upon, and discuss the process of starting up a business from seeding through maturity and exit. Beginning with starting a new venture, the collection then considers access to markets, financial planning and performance, operations management, growth strategies, and finally exit strategies including bankruptcy. The book offers a truly global reflection of entrepreneurship in practice, with contributions by both academics and practitioners. Each case includes a synopsis to place it within context and is followed by reflective questions, references, further reading, and learning activities, to allow analysis and discussion.

The book is suitable as a core reading source and as a recommended ancillary text for both advanced undergraduate and postgraduate students. This textbook demonstrates how entrepreneurs have started and developed businesses in practice and helps students to improve their communication and critical thinking skills.

A comprehensive set of teaching notes including reflective questions and sample answers, suggestions for activities, and references to supporting theory and multimedia links enables the case studies to be used actively in teaching.