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商品詳細
Social Commerce: Marketing, Technology and Management. Softcover reprint of the original 1st ed. 2016
・ISBN 978-3-319-36670-8 paper EUR 69.99
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| 著者・編者 | Turban, Efraim / Strauss, Judy / Lai, Linda, |
|---|---|
| シリーズ | (Springer Texts in Business and Economics) |
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2016 |
| ページ数 | 320 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A04-95549＞ |
解説
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:
- Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)
- Supplementary text in marketing, management or Information Systems disciplines
- Training courses in industry
- Support resources for researchers and practitioners in the fields of marketing, management and information management
The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.
Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor's Manual, a test bank and five online tutorials.