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商品詳細
Aesthetics and Sustainable Luxury Consumption : Evidence from Scientific Literature, Case Studies and Consumer Neuroscience.
・ISBN 978-3-031-96832-7 hard EUR 149.99
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| 著者・編者 | D'Aniello, Alba / Martinez Levy, Ana Carmela et al., |
|---|---|
| シリーズ | Palgrave Advances in Luxury |
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2025.10 |
| ページ数 | 162 pp. |
| 言語 | ENG |
| ニュース番号 | ＜754-424＞ |
解説
Luxury goods and service environments are inherently beautiful, refined, and aesthetically pleasing, qualities that closely align them with the concept of "art". Yet specific aesthetic attributes can shape or undermine responsible consumer choices.
Drawing on relevant literature, enriched by insightful case studies and empirical research, the book introduces a novel conceptualization of sustainable luxury consumption, integrating individual motivations and aesthetic characteristics to better understand the psychological and physiological consumers' response.
Insightful reading for early-career and experienced academic scholars interested in luxury and sustainability, this book also offers valuable managerial insights for luxury brand leaders seeking to navigate the sustainable transition more effectively.