商品詳細

This book offers a refreshing approach to the disciplines of Reputation Management and Crisis Communication - in short, to Corporate Affairs. Written by an outstanding practitioner of more than thirty years, the reader will find a unique blend of insights from rich professional experience, illustrated with real-life examples, and applicable academic theories. The content is sometimes surprising, but always germane to the subject matter, and comes from a consummate corporate storyteller who insists all effective communication must be interesting, relevant, and compelling. The origins of the text go back to a class taught at the University of Europe for Applied Sciences, Hamburg Campus.

Target audiences are advanced undergraduates, specialists seeking guidance, and everyone following the news and at times asking themselves how businesses and their representatives can get it so wrong.