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This book examines the main viewpoints and arguments on key issues that are currently under debate globally, on digital trade governance. This includes international trade and investment facilitation, cross-border data flow and storage, privacy protection, consumer protection, competition, taxation, and trade-related cybersecurity. From the perspective of ASEAN and East Asia, the book explores the possibility and feasibility of (i) setting new global norms that could narrow/fill the existing gaps among stakeholders and be widely accepted and implemented; and (ii) whether and how ASEAN and East Asian countries can find regional solutions, based on the common interests among member states, to collaborate in region-wide rule settings. Containing 14 chapters, the book is a valuable resource to researchers, policy-makers, and students.