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This book offers a groundbreaking semiotic exploration of metaphor as a fundamental cognitive process shaping how individuals experience and understand the world. Moving beyond traditional frameworks, it examines metaphor as a mode of creative discovery where meaning emerges through the interplay of perception, emotion, and imagination. Drawing on Peirce's semiotics, phenomenology, and neuroscience, the book demonstrates how metaphorical thinking enables navigation of ambiguity and creates new perspectives across domains, from art and literature to science and everyday reasoning. By integrating embodied cognition with aesthetic experience, it illuminates how metaphors operate at the intersection of logical reasoning and emotional response, revealing them as instruments of inquiry that transform engagement with reality. The volume will be essential reading for scholars across disciplines seeking to understand the creative foundations of human cognition and meaning-making.