商品詳細

An essential guide to writing and editing for digital media, this sixth edition responds to the mainstreaming of genAI (Generative AI) and LLMs (Large Language Models), among many other changes in the best practices of digital storytelling.

Carroll explains and demonstrates how to effectively write for digital spaces and places that typically abound with graphical content, multimedia, and hypertextual, interactive elements. He also combines hands-on, practical exercises with information on key topics such as misinformation and disinformation, and the proliferation of artificial intelligence. This new edition specifically explores the ethical questions raised by AI, as well as the new possibilities it presents. Each chapter features lessons and exercises through which students can build a solid understanding of the ways that digital communication provides opportunities for dynamic storytelling and multi-directional communication. It also speaks to writers, editors, public relations practitioners, and social media managers and marketers. Updated with contemporary examples and new pedagogy throughout, this is the ideal handbook for students seeking careers in digital media, particularly in content development and digital storytelling.

It is an essential text for students of media, communication, public relations, marketing, and journalism who are looking to develop their writing and editing skills for these ever-evolving fields and professions.

This book also has accompanying Support Material that offers additional weekly activities and assignments, providing students additional opportunity to put theory into practice.