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Customer Insight in Tourism : Segments, Profiles and Personas.
・ISBN 978-1-041-06969-0 hard GB£ 171.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-63819-3
| 著者・編者 | Lubowiecki-Vikuk, Adrian / Michalska-Dudek, Izabela (eds.), |
|---|---|
| シリーズ | Contemporary Geographies of Leisure, Tourism and Mobility |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2025.11 |
| ページ数 | 228 pp. |
| 言語 | ENG |
| ニュース番号 | ＜753-687＞ |
解説
Customer Insight in Tourism: Segments, Profiles and Personas offers important insight into the phenomenon of new travellers and contemporary tools and techniques that help better recognize tourists and their changing needs.
Using cutting-edge research, it explores contemporary customer trends and segmentation in tourism such as digitalization, authenticity in a virtual context and ecological awareness; it also offers practical strategies of how tourism marketers and managers can build more satisfying experiences adapted to the modern recipient of tourism services.
This is essential reading for students, researchers and academics of Tourism as well as those of Hospitality, Marketing, International Business and Consumer Behaviour.