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商品詳細
Acceptance and Resistance of Innovative Technologies : Investigating the Acceptance and Resistance of Innovative Technologies with a Focus on Ethics and Sustainability.
・ISBN 978-3-658-48593-1 paper EUR 109.99
￥29,399.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Selter, Jan-Lukas, |
|---|---|
| シリーズ | Handel und Internationales Marketing Retailing and International Marketing |
| 出版社 | (Springer Gabler, GW) |
| 出版年月 | 2025.06 |
| ページ数 | 236 pp. |
| 言語 | ENG |
| ニュース番号 | ＜753-619 753-710＞ |
解説
The book examines the adoption of different innovative technologies and explores the behavioral intention of both consumers and companies of using these technologies. Both determinants of acceptance and resistance of technology are considered by referring to the Unified Theory of Acceptance and Use of Technology and the Innovation Resistance Theory. The six essays in this publication relate to six innovative technologies and approaches. This entails an examination of technologies that either involve ethical challenges or are designed with the objective of achieving (ecological) sustainability.