商品詳細

This book provides insight into the economics of MotoGP and critically analyses the huge amounts of money, employees, racers, directors, and investors involved in the sport. It outlines the costs of MotoGP and the financing of both the teams and the competition itself, highlighting the importance of advertising and broadcasting within the sport's economic model. Through applying ideas of supply and demand and equilibrium value to MotoGP, an understanding of how certain teams and racers perform better than others is outlined, alongside a look at the competitive nature of the sport and what is needed to survive within it. Broader issues, including the political economy of MotoGP, technological innovation, and the ecological footprint of motorsport, are also discussed.

This book offers a unique perspective on the operations of MotoGP and how the sport has grown over recent years to have an audience of dozens of millions of viewers per race. It will be relevant to students and researchers interested in sports economics and general readers interested in MotoGP.