株式会社極東書店トップ商品一覧Collection and Analysis of Text Data in Sensory and Consumer Science.

商品詳細

Collection and Analysis of Text Data in Sensory and Consumer Science.

Collection and Analysis of Text Data in Sensory and Consumer Science.

・ISBN 978-3-032-04850-9 hard EUR 179.99

¥48,110.- (税込) (※)価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。

お気に入り
著者・編者Visalli, Michel / Galmarini, Mara Virginia (eds.),
出版社 (Springer Nature Switzerland AG, SZ)
出版年月2026
ページ数286 pp.
言語ENG
ニュース番号<A04-81650>

解説

Understanding how consumers truly perceive products is at the heart of sensory and consumer science. While traditional surveys rely on limited, predefined response options, open-ended questions invite participants to describe their sensory experiences in their own words, offering richer and more nuanced insights into individual perceptions and preferences. Building on this shift toward more expressive forms of data researchers now have access to vast, unstructured text data-from online reviews to social media posts-offering unprecedented opportunities to explore consumer opinions and sentiments. Thanks to advancements in natural language processing, the use of text data is also rapidly gaining traction. Collection and Analysis of Text Data in Sensory and Consumer Science provides a comprehensive overview of modern text-based research methods. From experimental approaches to data collection, to the reuse of large-scale online corpora, and their analysis through methods such as multiple-response correspondence analysis, sentiment analysis, co-occurrence networks, and netnography, this volume explores a broad array of tools and methodologies. It also adopts the multidisciplinary perspective the subject requires, drawing from neuroscience, psychology, and knowledge engineering to deepen our understanding of language, perception, and text data structuring. For researchers aiming to enrich their understanding of consumer perception, Collection and Analysis of Text Data in Sensory and Consumer Science will prove a novel and invaluable guide.