株式会社極東書店トップ商品一覧Claim, Intent, and Persuasion: Organizational Legitimacy and the Rhetoric of Corporate Mission Statements. Softcover reprint of the original 1st ed. 1999

商品詳細

Claim, Intent, and Persuasion: Organizational Legitimacy and the Rhetoric of Corporate Mission Statements. Softcover reprint of the original 1st ed. 1999

Claim, Intent, and Persuasion: Organizational Legitimacy and the Rhetoric of Corporate Mission Statements. Softcover reprint of the original 1st ed. 1999

・ISBN 978-1-4613-7301-8 paper EUR 99.99

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お気に入り
著者・編者Mazza, Carmelo,
出版社 (Springer-Verlag New York Inc., US)
出版年月2012
ページ数200 pp.
言語ENG
ニュース番号<A04-81232>

解説

One of the most notorious differences between the academic production on management carried out in Europe, compared to that in the United States, is the attention that European scholars give to the managerial discourse and rhetorics, especially in their textual or written embodiments. In fact, it is one of the few topics where the usual dominance of American scholarship (Engwall, 1998) does not hold. Discourses in management address basically two issues, most often of analytical intertwined in practice, differentiated here only because requirements. One, is the legitimization, both ideological and political, of management, basically geared at the justification of the differentials of power present in the coordination of collective action aimed at the consecution of economic objectives. As Bendix points out in Work and Authority in Industry, the most pressing challenge for this ideological work stems from the fact that in capitalism the logic of efficiency is hegemonic, and this is not easily conducive to the justification of status differentials. This is why managerial discourses are never open, straightforward, and why they are, in sum, clearly ideological.