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商品詳細
Psychology of the Consumer and Its Development: An Introduction. Softcover reprint of the original 1st ed. 1999
・ISBN 978-1-4613-7158-8 paper EUR 129.99
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お気に入り
★★★
| 著者・編者 | Webb, Robert C., |
|---|---|
| シリーズ | (The Springer Series in Adult Development and Aging) |
| 出版社 | (Springer-Verlag New York Inc., US) |
| 出版年月 | 2012 |
| ページ数 | 362 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A04-81002＞ |
解説
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.