株式会社極東書店トップ ＞ 商品一覧 ＞ Products and Process Innovation in the Food Industry. Softcover reprint of the original 1st ed. 1997
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Products and Process Innovation in the Food Industry. Softcover reprint of the original 1st ed. 1997
・ISBN 978-1-4612-8433-8 paper EUR 149.99
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| 著者・編者 | Grunert, Klaus Guenter / Traill, W. Bruce, |
|---|---|
| 出版社 | (Springer-Verlag New York Inc., US) |
| 出版年月 | 2011 |
| ページ数 | 242 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A04-80315＞ |
解説
Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.