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The Semiotics of the COVID-19 Pandemic.
・ISBN 978-1-350-35960-4 paper GB£ 28.99
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| 著者・編者 | Moreno Barreneche, Sebastian, |
|---|---|
| シリーズ | (Bloomsbury Advances in Semiotics) |
| 出版社 | (Bloomsbury Academic, UK) |
| 出版年月 | 2026 |
| ページ数 | 240 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A04-78635＞ |
解説
Focusing on the discursive dimension of the COVID-19 pandemic from a semiotic perspective, this book uses semiotic theory and methods to analyse the meaning-making mechanisms and dynamics that occurred during, and revolved around, the pandemic.
Demonstrating the utility of semiotic theory, concepts and analytical methods to make sense of discursive phenomena like those triggered by the COVID-19 pandemic, the book explores in detail:
? the blame-attribution discourses that emerged at the beginning of the pandemic;
? how the coronavirus was brought to life in plastic and visual manifestations as a monster that poses a threat to humans;
? how the collective actor 'the healthcare workers' was constructed in discourse and axiologised in positive terms;
? the semiotics of the body during the pandemic, with a focus on the face, facemasks, social distancing and the uses of the body in online environments;
? the idea of a 'new' normality following the pandemic.
The book examines different dimensions of the COVID-19 pandemic, including examples from Europe, Latin America and the United States and a wide range of images, texts, practices and objects, in order to highlight the importance of its discursive and semiotic nature.