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AI Marketing : How AI is Transforming Marketing and Business Growth.
・ISBN 978-1-041-03806-1 hard GB£ 171.99
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・ISBN 978-1-041-03804-7 paper GB£ 55.99
￥17,737.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-62545-2
| 著者・編者 | Taherdoost, Hamed / Madanchian, Mitra (eds.), |
|---|---|
| 出版社 | (Chapman & Hall / CRC, US) |
| 出版年月 | 2025.10 |
| ページ数 | 182 pp. |
| 言語 | ENG |
| ニュース番号 | ＜752-365＞ |
解説
This book explores the dynamic intersection of artificial intelligence (AI) technologies and marketing practices, offering a comprehensive guide to how AI is reshaping the way businesses connect with customers, optimize strategies, and drive sustainable growth. It presents an in-depth analysis of the latest AI applications in marketing, from personalized customer experiences to data-driven decision-making, predictive analytics, and intelligent automation.
Drawing on real-world examples and the latest research, the book examines key innovations such as AI-enhanced personalization, AI-driven content creation, campaign optimization, and the strategic use of predictive analytics. It highlights practical strategies for selecting and integrating AI tools effectively, addresses the ethical challenges surrounding AI use in marketing, and discusses future trends that will shape business success in the digital era.
AI Marketing is written for marketing professionals, business leaders, entrepreneurs, and students who want to stay ahead in a rapidly evolving field. It serves as an essential resource for anyone seeking to understand not just the potential of AI in marketing, but how to strategically apply it to achieve measurable results and long-term business growth.