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Integrating Marketing and Supply Chain Management : Converging Paths to Holistic Business Success. マーケティングとサプライ・チェーン・マネジメントの統合
・ISBN 978-1-041-09614-6 hard GB£ 171.99
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・ISBN 978-1-041-09612-2 paper GB£ 55.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-65097-3
| 著者・編者 | Fotiadis, Thomas A. / Folinas, Dimitris et al., |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2025.11 |
| ページ数 | 436 pp. |
| 言語 | ENG |
| ニュース番号 | ＜752-360 752-367＞ |
解説
Successful organisations have long recognised the importance of demand-supply integration to maintaining growth and success. Integrating Marketing and Supply Chain Management brings together the two disciplines, marketing and supply chain management (SCM), to provide students with a bird's-eye view of these disciplines and to appreciate their symbiotic relationship to one another.
Taking account of the key strategic priorities from the marketing and supply chain disciplines, the authors demonstrate how both disciplines can be managed synergistically to the benefit of the organisation. Pedagogical features include multiple-choice questions, extended essay questions and learning objectives in each chapter.
Case studies from a range of global industries are incorporated, including shipping, car manufacturing and the retail grocery sector. Overall, this bridge-building textbook is essential reading for students of marketing, logistics, supply chain management and procurement.