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商品詳細
Managing Digital Transformation : Understanding the Strategic Process. 2nd ed.
・ISBN 978-1-032-85163-1 hard GB£ 171.99
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・ISBN 978-1-032-85162-4 paper GB£ 49.99
￥15,836.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-51687-3
| 著者・編者 | Hinterhuber, Andreas / Vescovi, T. / Checchinato, F. (eds.), |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2025.11 |
| ページ数 | 304 pp. |
| 言語 | ENG |
| ニュース番号 | ＜752-298 752-330＞ |
解説
Digital transformation is inevitable. The eras of 'if and when' are over and the urgent question of how to best lead, manage and navigate this process is upon us. Now in its second edition, Managing Digital Transformation brings together scientifically grounded insights into the design and implementation of true digital strategies.
Acknowledging a plurality of strategic approaches, the book highlights crucial differentiating factors in terms of business scale, market environment and supplier relationships. Case studies from around the world are introduced and explored, including Adobe, Domino's Pizza, Deutsche Bahn, L'Oreal and the Bulgari Group. Key themes covered in the book include digital business models, data analytics, the role of the Chief Digital Officer and emerging technologies
such as AI.
An expert-led guide to digital strategy, this book highlights how managers and leaders in organizations can successfully lead digital transformations.