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In the Cowboy State (also known as Wyoming), the Wild West has never died. The West has long been the favored repository of the East's cultural fantasies, and in the late nineteenth and twentieth centuries, Eastern expectations and demands largely shaped Wyoming's image in this role. Becoming Western shows how the myth of the "American West" has acted as a force both in history and in individual lives.

Liza J. Nicholas interrogates the creation of Western lore by looking at five stories that focus on, respectively, Jack Flagg, a Wyoming legend and the supposed model for Owen Wister's Virginian; an equestrian statue of Buffalo Bill sculpted by Gertrude Vanderbilt Whitney; the dude ranch; the creation of the American studies program at Yale; and a campaign for the U.S. Senate. Each story reveals the ways in which the East consciously imagined and manipulated the West and how Wyomingites in turn interpreted this identity, manipulated it, and put it to work for themselves. Becoming Western is a fascinating study of how invented traditions can become potent cultural and political ideology on a local as well as a national level.