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Communicating When Your Company Is Under Siege.
・ISBN 978-0-8232-1783-0 hard US$ 80.00
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★★★
| 著者・編者 | Pinsdorf, Marion, |
|---|---|
| 出版社 | (Fordham University Press, US) |
| 出版年月 | 1999 |
| ページ数 | 171 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A04-69807＞ |
解説
Marion Pindsdorf's prescription to prevent a corporate disaster is: "when public health and safety are involved, tell it all and tell it fast." This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.