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The Unicorn Protocol: Digital Health Unicorns, How They Got There and What You Can Learn from Them.

The Unicorn Protocol: Digital Health Unicorns, How They Got There and What You Can Learn from Them.

・ISBN 978-1-032-71106-5 hard GB£ 145.99

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お気に入り
電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 978-1-032-71103-4
著者・編者Frank, Sally Ann,
出版社 (Productivity Press, UK)
出版年月2025
ページ数228 pp.
言語ENG
ニュース番号<A04-62139>

解説

As a follow-up to the author's first book, The Startup Protocol: A Guide for Digital Health Startups to Bypass Pitfalls and Adopt Strategies That Work, this book is a series of case studies about digital health Unicorns. The ultimate goal is to further educate digital health startup founders and their teams about what it takes to be successful and have a lasting, positive effect on our healthcare delivery system. Through a series of interviews with Unicorn founders and leaders, the book will synthesize the information and highlight the elements that led to the growth and success of the companies.

Building on the template of Ideate, Build, Launch, and Grow outlined in The Startup Protocol, this book documents the origin story of each Unicorn and then follows it through the process of building their solution, launching the solution, and growing their company to Unicorn status.