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Marketing in a Competitive Economy.
・ISBN 978-1-041-15515-7 hard GB£ 103.99
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お気に入り
★★★
| 著者・編者 | Rodger, Leslie W., |
|---|---|
| シリーズ | (Routledge Library Editions: Economics and Society) |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2025 |
| ページ数 | 252 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A04-61171＞ |
解説
Marketing in a Competitive Economy (1965) is a scientific study of marketing in the Western world, taking as a starting point a competitive economy and freedom for consumers. As marketing moved from an exercise in profitably disposing of excess goods, to being primarily concerned with producing goods as a result of market opportunities, so the field became more complicated and in need of a comprehensive analysis and overview.