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商品詳細
Retail Marketing: Shopper Behaviour and Retail Management at the Point-of-Purchase. 3rd Revised edition
・ISBN 978-1-009-44066-0 paper GB£ 35.00
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お気に入り
★★★
| 著者・編者 | Nordfaelt, Jens / Ahlbom, Carl-Philip, |
|---|---|
| 出版社 | (Cambridge University Press, UK) |
| 出版年月 | 2026 |
| ページ数 | 476 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A04-57916＞ |
解説
Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide blends theory with real-world applications, helping students uncover the secrets behind successful retailing, as well as the psychology motivating customers to behave the way they do. This thoroughly revised edition is structured into four parts, covering the fundamentals of retailing, consumer perception and decision-making, store atmospherics and layouts, and digitalisation. Learning outcomes, case studies, key takeaways, study questions and exercises are included in each chapter, making it an ideal resource for Retail Marketing and Retail Management courses. Teaching PowerPoint slides and sample course syllabi are available as supplementary materials to support instructors.