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The appeal of semiotics lies in its apparent ability to establish a common framework for all disciplines, a framework rooted in the understanding of the sign as the universal means of communication. Introducing Semiotic provides a synoptic view of semiotic development, covering for the first time all the previous epochs of Western philosophy, from the pre-Socratics to the present. In particular, the book bridges the gap from St. Augustine (5th c.) to John Locke (17th c.). It delineates the foundations of contemporary semiotics and concretely reveals just how integral and fundamental the semiotic point of view really is to Western culture. Because of its clarity of exposition and careful use of primary sources, Introducing Semiotic will be an essential textbook for all courses in semiotics.