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Direct Hit : How Tesla Went Straight to Consumers and Smashed the Car Dealers' Monopoly.
・ISBN 978-1-009-68793-5 hard GB£ 85.00
￥26,928.- (税込) ※（※）価格はご注文時の参考価格となります。
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お気に入り
★★★
・ISBN 978-1-009-68789-8 paper GB£ 26.99
￥8,550.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-009-68791-1
| 著者・編者 | Crane, Daniel A., |
|---|---|
| 出版社 | (Cambridge U. Pr., UK) |
| 出版年月 | 2025.12 |
| ページ数 | 188 pp. |
| 言語 | ENG |
| ニュース番号 | ＜751-609＞ |
解説
Since 2013, Elon Musk has been at war with car dealers in the United States. Battles have played out in legislative backrooms, courtrooms, governors' offices, and news media outlets across the country. As of now, Musk has won the war. Telsa has established a foothold across the country, sold over 2 million cars without using a dealer, established a loyal customer base, and overcome most states' franchise dealer laws. Direct Hit tells the story of this fight, taking readers into courtrooms and legislative halls where the dealers tried in vain to derail Tesla's advances. The book shares key insights on the strategic choices made by dealers, legacy car companies, and electric-vehicle startups. With a combination of historical narrative, blow-by-blow accounts of the Tesla wars, and a consideration of America's longstanding romance with the personal automobile, Direct Hit shares a uniquely American drama over cars and the people who sell them.