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商品詳細
Sales and Service Digital Transformation : The Arrival of CRM3.0 Era.
・ISBN 978-981-9659-60-9 hard EUR 109.99
￥29,399.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Yang, Jun, |
|---|---|
| 出版社 | (Springer, GW) |
| 出版年月 | 2025.07 |
| ページ数 | 256 pp. |
| 言語 | ENG |
| ニュース番号 | ＜751-366 751-394＞ |
解説
This book provides a systematic and comprehensive introduction to CRM3.0 in the digital era, which includes innovation in sales and service theoretical systems, in digital tools and products, in value evaluation systems, and in support systems, combined with cases of enterprises. It elaborates on sales in the digital era from different perspectives such as theoretical systems, business models, value output, and digital tools, as well as how to serve digital innovation and transformation.
This book involves lots of charts, combined with cases of industry innovation and transformation of typical enterprises, to provide reference and inspiration for managers and practitioners in business especially who are in demand of digital transformation for enterprises, as well as the readers in business schools.