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Many of the major international and intrastate crises and conflicts, but also the threat to democratic principles, are driven by belief systems and ideologies. They fuel political polarization, which is particularly evident in the battleground of social media. Nevertheless, we hardly pay attention to ideologies, their narratives, functions and organizations in economic theory today. Ideologies as "non-rational beliefs" seem incompatible with rationality in economic models.

Therefore, the book examines the role of ideologies and belief systems in individual decision-making behavior from an economic and rational perspective. Due to the fact that people have incomplete information, belief systems and ideologies fulfill a number of important functions. While ideologies themselves serve psychological needs, they are used as a cognitive framework for rational decision-making once they have been adopted through a Bayesian learning process. They influence decisions in a wide range of areas, from consumption and work to politics. This is where the role of ideological organizations becomes important, because they determine the ideological direction of the narratives and their dissemination.

Thus, ideologies give a normative direction, for better or for worse. The "quality" of ideological leadership can be evaluated normatively on the basis of principles such as individual sovereignty and human dignity. A democratic discourse requires an information and communication system that enables an evaluation of precisely these ideologies, free from resource and information power.