株式会社極東書店トップ ＞ 商品一覧 ＞ Political Marketing on Social and Mobile Media : Remaking the Paradigm?
商品詳細
Political Marketing on Social and Mobile Media : Remaking the Paradigm?
・ISBN 978-1-032-87522-4 hard GB£ 171.99
￥54,486.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-53307-8
| 著者・編者 | Smith, Melissa M. (ed.), |
|---|---|
| シリーズ | Routledge Studies in Media, Communication, and Politics |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2025.09 |
| ページ数 | 170 pp. |
| 言語 | ENG |
| ニュース番号 | ＜750-737＞ |
解説
This book explores how social and mobile media have been used in political campaigns since 2008, examining how social media are already being implemented as well as how these types of messaging platforms might be used in the future.
Chapters in this book discuss how social and mobile media are becoming imperative when marketing a candidate's image, distributing messages, fundraising, and getting out the vote. While some chapters delve into a particular candidate's campaign, others discuss several campaigns in light of a particular political objective. Authors also discuss the use of political messaging and its possible role in political polarization through misinformation and interference. In particular, the book seeks to demonstrate a greater reliance on social and mobile media for political messaging, thus ushering in a possible new marketing paradigm.
This book will interest researchers and students in the areas of political communication, political science, government, public affairs, and social and digital media.