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商品詳細
Shaping Entrepreneurial Marketing. Volume 1 : A South Asian Perspective.
・ISBN 978-1-83708-853-9 hard US$ 110.00
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| 著者・編者 | Dewasiri, Narayanage Jayantha / Kumar, Payal et al. (eds.), |
|---|---|
| シリーズ | Emerald Studies in Sustainable Business Development |
| 出版社 | (Emerald, UK) |
| 出版年月 | 2025.10 |
| ページ数 | 280 pp. |
| 言語 | ENG |
| ニュース番号 | ＜750-351＞ |
解説
Shaping Entrepreneurial Marketing, Volume 1: A South Asian Perspective provides an in-depth analysis of how marketing and entrepreneurship have shaped the business landscape in South Asia.
As the region undergoes rapid economic development, this book offers valuable insights into the role of entrepreneurial marketing in the growth of advertising, e-commerce, technology, and small and medium enterprises (SMEs). This timely publication addresses a gap in the literature, offering theoretical and practical contributions to the emerging field of entrepreneurial marketing in developing economies.
This volume is essential for scholars, policymakers, and business leaders seeking to understand the dynamic interplay of entrepreneurship, marketing, and economic development in the South Asian context.