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商品詳細
Future Priorities for Design, Branding, Marketing and Retail : The Era of Technology and Sustainability. デザイン、ブランディング、マーケティング、小売りのための将来の優先度
・ISBN 978-1-83608-807-3 hard US$ 110.00
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| 著者・編者 | Chrimes, Courtney / Boardman, Rosy et al. (eds.), |
|---|---|
| 出版社 | (Emerald, UK) |
| 出版年月 | 2025.10 |
| ページ数 | 264 pp. |
| 言語 | ENG |
| ニュース番号 | ＜750-350＞ |
解説
In recent years there has been a dramatic shift in consumer behaviour, with people becoming increasingly more environmentally conscious, putting pressure on companies to adapt their current working practices. Sustainability is, therefore, acting as a key driver for innovation, encouraging retailers and brands to adopt out-of-the-box thinking and find novel solutions without exploiting the environment.
As society contends with the realities of a cost-of-living crisis, brands grapple with multifaceted challenges: from dwindling consumer resources to the diminishing vitality of traditional retail spaces. Embracing technology as an ally, Future Priorities for Design, Branding, Marketing and Retail unravels the transformative role it plays in amplifying brand resonance, propelling a seismic shift in the fabric of communication between brands and their audience.
Future Priorities for Design, Branding, Marketing and Retail offers essential insights for brands navigating these uncharted waters, instigating a paradigm shift in design, branding, and marketing that intertwines sustainability with technological innovation. With fascinating insights from both practitioners and scholars, it crystallises a holistic understanding of the dynamic landscape, orchestrating ideas and experiences that illuminate the path forward for retailers and marketers in the post-pandemic world.