商品詳細

In this timely book, case studies from global researchers showcase how digital technologies are impacting creative industries worldwide. Providing up-to-date examples from across Africa, Asia, and Europe, authors explore how digital globalization has boomed in recent years, especially in fast-developing countries.

Spanning music, television, film, fashion, opera, and gaming, chapters provide an in-depth study of the innovation and industry transformation caused by new technologies. Contributors analyze digital expansion in areas including the Caribbean, Indonesia, and Nigeria, highlighting groundbreaking tools such as AI, augmented and virtual reality, and streaming platforms, and their connection to the surge in creative industries.

Presenting crucial insights for scholars and students of international business, innovation management, economics, and finance, this book is also a beneficial resource for researchers in creative industries and media studies.