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商品詳細
Systematic Planning for Business Functions : How to Develop Strategic Business Plans.
・ISBN 978-1-041-07967-5 hard GB£ 171.99
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・ISBN 978-1-041-07965-1 paper GB£ 42.99
￥13,619.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-64307-4
| 著者・編者 | Butuner, Hakan, |
|---|---|
| 出版社 | (Productivity Pr., US) |
| 出版年月 | 2025.10 |
| ページ数 | 164 pp. |
| 言語 | ENG |
| ニュース番号 | ＜750-283＞ |
解説
Business functions planning complements strategic planning because it focuses on the detailed, short-term operations of specific departments within a company. In contrast, strategic planning takes a broader view, setting the long-term direction and goals for the entire organization.
This book provides a detailed framework for systematic business planning. It presents techniques, example case studies, and working forms that guide you through preparing a business plan for your existing or future business.
The book presents a framework of six steps through which each business passes, a pattern of procedures for straightforward planning, and the three fundamentals - marketing strategy, operations strategy, and sensitivity analysis - involved in any business planning project.
Essentially, in the first part of the book, the role of business plans and their content are thoroughly explained. In the second part, the readers are introduced to the systematic planning of business functions (SPBF) design, and a real business case study is used as an example to illustrate the process.