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商品詳細
Branding as a Cultural Force : Purpose, Responsibility, and Resonance.
・ISBN 978-0-231-21705-7 hard US$ 38.00
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お気に入り
★★★
| 著者・編者 | Landa, Robin, |
|---|---|
| 出版社 | (Columbia Business School, US) |
| 出版年月 | 2025.12 |
| ページ数 | 344 pp. |
| 言語 | ENG |
| ニュース番号 | ＜749-428＞ |
解説
The most powerful brands don't just capture attention-they ignite change. Branding as a Cultural Force invites readers to reimagine branding as a force for good, one that shapes culture, sparks movements, and drives meaningful social impact.
Going beyond traditional branding, Robin Landa explores how companies play pivotal roles in shaping culture, advancing causes, and forging emotional connections with their audiences. While most branding guides focus on commercial success, this book emphasizes how brands can align with their audiences' values to drive social transformation. Through real-world case studies and practical strategies, it reframes branding as a tool for influence, advocacy, and activism.
A standout feature of this book is a series of exclusive interviews with leading voices in branding, design, and advertising. These creative professionals share how they craft resonant campaigns, establish cultural legacies, and stay grounded in core values, offering insights for building brands that stand for more than just profit.
Branding as a Cultural Force provides actionable guidance on telling authentic brand stories, aligning with consumer values, and creating shareworthy campaigns. With a distinctive focus on the intersection of brand purpose and cultural impact, this book challenges readers to rethink branding as a vehicle for systemic change.
Going beyond traditional branding, Robin Landa explores how companies play pivotal roles in shaping culture, advancing causes, and forging emotional connections with their audiences. While most branding guides focus on commercial success, this book emphasizes how brands can align with their audiences' values to drive social transformation. Through real-world case studies and practical strategies, it reframes branding as a tool for influence, advocacy, and activism.
A standout feature of this book is a series of exclusive interviews with leading voices in branding, design, and advertising. These creative professionals share how they craft resonant campaigns, establish cultural legacies, and stay grounded in core values, offering insights for building brands that stand for more than just profit.
Branding as a Cultural Force provides actionable guidance on telling authentic brand stories, aligning with consumer values, and creating shareworthy campaigns. With a distinctive focus on the intersection of brand purpose and cultural impact, this book challenges readers to rethink branding as a vehicle for systemic change.